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Comparing Cell Phone Service Plans Made Easy
January 30, 2001
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Consumers Union, publisher of Consumer Reports® magazine and Consumer Reports Online® (www.consumerreports.org) and TeleBright Corp. (www.telebright.com), a leading telecom decision support company, today announced an arrangement to bring unbiased cell phone service plan comparisons online for consumers. Consumer Reports Online now provides TeleBright's proprietary IntelliRate® technology at www.ConsumerReports.org to enable consumers to assemble real-time, on-screen price comparisons of cellular calling plans offered by leading national service providers.
TeleBright's up-to-date, interactive listing of cellular service plans in major U.S. markets (searchable by zip code) debuts on CRO, free to all site visitors, in conjunction with the Consumer Reports February cover story, "Cellular Without the Static." Shopping strategies and recommendations from this comprehensive report, which helps shoppers make sense of the choices in both cell phones and calling plans, are available free at www.ConsumerReports.org.
TeleBright's cutting-edge technology automatically tracks the latest calling plan offers from leading wireless plan providers and sorts through reams of data to make simple plan comparisons possible.
"By adding access to TeleBright's interactive technology to Consumer Reports' unique ratings and recommendations, we enable consumers to fully compare cell-phone buying opportunities in one convenient Internet location," said John Sateja, Vice President and General Manager of Consumer Reports Online.
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