As competition increases and prices drop, customers are being "wooed" to switch providers in response to special promotions and price reductions. The cost of retaining customers is dramatically less than the cost of attracting new customers. Service providers are finding it's vital they have the "best of breed" retention plans to keep their existing market share. With TeleBright's RetainRight^SM product, all customer calls are processed to determine which customers could save money by switching to another one of their plans.

The service provider can then approach their existing customers to proactively recommend more suitable and cost effective plans based on their specific call records. Providing customers with an analysis of what their bill would be if they were to switch to a different plan within their offerings promotes trust and satisfied customers. Customers are therefore less likely to be swayed by competitors' plans, and customer attrition is reduced.

Customers
The TeleBright Retention Tools are ideal for marketing departments in the following types of companies: